Page 48 - Payout Adult Industry Magazine Volume 6.5

ore and more online revenue is
Ad Blockers or display, but ad blocking software may
Mdetermined by advertisements site run
present a real problem to this marketing
paradigm

As a business owner on the Internet, you
and What You rely on advertising to reach your audience.
It is a simple, ugly, but necessary truth. No
one like pop ups or other advertisements
interrupting their Internet viewing routines,
but those ads make the world go ‘round by
Can Do About necessary to fund some of your favorite
providing businesses the exposure and sales
sites. Completely get rid of the ads, and the
Internet would be a much smaller place.

However, in response to the inconvenience
Them closing out a pop up, the free market has
of having to sit through an advertisement or

found a niche in providing the consumer
with ad blockers. This software which comes
in bare-bones free formats or beefer pay
versions, might make consumers happy and
increase their Internet surfng speeds, but
they can also have a seriously detrimental
effect on the ad revenue of the sites that
those same consumers surf as well as
decrease the exposure and neuter the effect
those advertisements are supposed to
provide the marketing company.

Still, when presented with competing
interests and motivations, the free market
will inevitably develop products and
techniques that allow both intentions to
compete against one another. So what can
you do to reach those valued consumers
who use ad blockers and do everything in
their power to avoid interacting with your
advertisements?
1. Affliate Marketing

Incorporating links which redirect your
consumers to external products
can be an effective method of
avoiding ad blockers. Moreover,
if your affliate marketing is on
point, the consumer may very
well appreciate the directions
towards a product your content
already enticed them to seek.

2. Premium Access

This essentially provides the user to
avoid seeing ads altogether by paying a

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