Page 42 - index

How To Aranking system that measures the
lexa is a website that has set up a

amount of visits that different sites on
Improve the web receive. The rank is calculated
based on the amount of traffc the
website receives from users that have
already installed the Alexa.com toolbar.
When those people visit a site, it takes
Your Alexa down the information and adds it up
along with any other person that visits
that site. However, if the visitor goes to
the same site daily at different times,
Ranking those visits are only counted as one.

why is This Important?

Many people might be wondering why
this particular ranking is so important,
especially considering that people
need to download the Alexa toolbar.
However, there are many advertisers and
webmasters who view the Alexa rank as
a major decision maker, and the higher
you rank, the more likely they will want to
buy ad space on your site. In the case of
Alexa, the lower your number, the better
shape your site is in. This is especially
important for small businesses and blogs
who are seeking a way to compete with
larger entities.

what You Can do to
Improve Your Alexa rank

If you are interested in improving your
Alexa rank but are unsure how to go
about it, do not worry. There are quite
a few things that you can do to get up
on the rankings and start taking in the
benefts of having a well-ranked site.

Tip 1: Install the Alexa Tool
Bar on Your Own Site

One of the frst things that you can do
in order to improve your Alexa ranking is
to download the Alexa toolbar yourself.
Then simply surf your own site. While
this may not get to where you want to
go alone, it is a great way to get started

42 PAYOUTMAGAZINE Sponsored by