Page 51 - Payout Magazine Online Volume 10.02
P. 51

out campaigns can attest, also branded                 After they’ve had their live cam sessions
and presented to off-the-shelf mainstream          (and hopefully archived them), they’re often
consumers.                                         involved in its promotion and dissemination.
                                                   Then there’s branding, and marketing, and
    Because they want it, they desire their        attending the new webcam trade shows
objects of adoration, of... desire.                (and awards), as well as standard industry
                                                   conventions.
    They just want them packaged in a more
palatable manner.                                      One of the best aspects of this new
                                                   camcentric porn economy is how everybody
Venus rises from the ashes                         can keep operating remotely, even in these
                                                   times of lock-downs and social distancing.
    So has the standard, classic, traditional
form and format of the online porn destination         And profiting from the business. Affiliates
changed? Completely?                               can still refer, SEO experts can still optimize,
                                                   content writers can still write, and so on and
    Have the means and methods of how              on...
webmasters make money online become
obsolete?                                              This new economy also focusses on the
                                                   models in a way that adult never did in the
    Well, yes and no.                              classic model. Sure, the models, the porn
                                                   actresses and actors, were the focus and
    The model has been turned on its head          locus of fans, producers, and agents, but these
however. As has the role of the model.             used the fame, popularity and brandability
                                                   of said to market and aggrandize their own
    Video sex chat returns the inner essence       careers and bank accounts; nowadays, the
of its subjects, of the models, the chat hosts,    live cam models are not only empowered to
the new objects of veneration, by engaging         market themselves, but to take the reins and
the viewed and the viewer in a relationship        pound their own paths to success, from solo
beyond black-wrapped videotape, DVDs, and          models sites they manage themselves to the
sticky magazine pages.                             ultimate hiring of third-parties such as booking
                                                   and contract agencies - taking full control of
    Whereas webcams used to be an extra, a         their careers, lives and destinies.
frill, added to a members’ area for a variety of
purposes, nowadays it is the static content, the       Cam models, once known as “chat hosts”,
clips and pics, which have become that, and        such as Little Red Bunny, are now being
the novel but “static” content has taken a back    featured as the celeb hosts of cam award
seat to the interactive, web 2.0, live or nearly-  shows and even general non-camcentric
so experience of following and engaging with       events, such as the YNOT Awards.
the actual creator of that content.

Creator and creative                                   Along with sister and brother sites like
                                                   VNALive, IMLive, Chaturbate, and Flirt4Free, a
    This is both the good and the bad of the       new pantheon of Cyber-Venuses & Adonises
webcam experience. The content provider,           and girl-next-door-Aphrodites has formed,
the model, must be much more committed,            and where once the sublime in nature was
engaged and involved than in the past. No          repressed into hidden filth and forbidden
longer will just a few hours and a thematic        smut by Popes and other guardians of social
photo/video session be enough of the               decency, it has now risen from the ashes of
performer’s time. They have to be up and           pornography to an everyday elevated state of
attentive at the lense or screen & keyboard        grace our ancestors would have appreciated.
for entire evenings, every day for a scheduled
number of days.                                        Because they lived with their gods and
                                                   goddesses every day.
    It can’t just be faked or phoned in.

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