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the w ords are used m ultiple tim es over and 3. Do an Audit 2. Try to Limit the Number o� Ads and

over again in di��erent articles. A��iliate Links on Your Site

Another w ay to identi�y i� your site is

4. Duplicate Content thin on content is by using G oogle’s search I� you have too m any ads or a��iliate links

console or M ajestic SEO and doing an audit. on your site, it can m ake your w ebsite look

spam m y and can hurt its ranking in search
This is w hen one page has the sam e This w ill tell you how m any pages you have

results. H ow ever, suppose you’re running
content as another page on your site or indexed and how m any o� those pages are

ads rom a reputable com pany, and they’re

elsew here on the w eb. For exam ple, i� you unique versus duplicate content.

relevant to your content and audience (and

have tw o pages describing how great your

not just popping up everyw here). In that case,

product is, then chances are you should 4. Carry Out Research on Your Primary they can actually help boost tra��ic w hile

Keywords
com bine those tw o pages into one and providing revenue �or the site ow ner. M ake

rem ove the duplicate content �rom both sure there are no pop-ups or interstitials that

I your site has a lot o content that’s

pages. distract users �rom their experience w hen

about the sam e topic, but it’s not exactly
they arrive at a page on your site!

w hat people are searching �or w hen they
This w ill help im prove your search rankings

use those term s, then you m ay have a thin 3. Always Paraphrase Content, But Never
as G oogle w ill see that you have m ore relevant

content problem . Take a look at your top 10- Copy It Word �or Word
in�orm ation in one place rather than having

20 keyw ords in G oogle and see i they’re all

tw o separate places w ith sim ilar in�orm ation

over the place. I� they are, then you have som e Plagiarism is one o� the �astest w ays �or

on them both.

w ork to do. G oogle to penalize your site, especially i�

you’re using som eone else’s w ords w ithout

5. Having Lots o� Ads giving them credit or linking back to their

5. Check Your Page Title and Description

w ebsite (w hich is basically stealing �rom

Length
This can be done w ith pop-ups or them ). I you’re looking or inspiration or w hat

interstitials that cover the screen and �orce kind o� content should go in each section o�

The m ost crucial elem ents o� content are

you to click through them be�ore you see any your blog posts, try searching around Q uora

the title and description, w hich are used by

content on the site. You’ll also see these ads i or Reddit �or questions related to that topic

search engines to determ ine w hat your page

you scroll dow n the page. The key here is that and then interestingly answ ering them .

is about. Search engines don’t use a lot o

the w ebsite’s m ain purpose isn’t to give people

characters in their algorithm s, so i� you have 4. Use Keywords in the Title and URL

in�orm ation; it exists solely to display ads.
a long title or description, it could be too long

�or them to consider it good content. Som etim es, search engines w ill place m ore

Ways in Which You Can Identi�y w eight on the w ords in the title and URL than

Thin Contents on Your Website It could be considered thin content i� your on the body o� an article w hen ranking it in

page title is longer than 60 characters or your search results.

There are several w ays to tell i� your

M eta description is m ore than 160 characters.

w ebsite has thin content: For exam ple, let’s say that I w ant to rank
A good rule o� thum b is to keep your M eta

or “how to ix thin content” in G oogle. In
descriptions under 160 characters.

1. Check Your Site’s, Internal Links this case, m y title should be “how to ix thin

content” instead o just “ ixing thin content”

C heck the internal links on your site to see Methods on How to Fix Thin because G oogle w ill give m ore w eightage to

Content
i� they are pointing to pages that add no value. keyw ords used in titles than those used in the

I they do not provide any value and you don’t Fixing thin content includes the �ollow ing: body text or M eta tags.

have a good reason �or them being there, then

rem ove them . 1. Focus on Quality over Quantity Wrap Up

This article is not to say that you have a

2. Check on Your URLs I� you w ant to build a site that actually

thin content site or that anything is w rong w ith

m akes m oney, you need to �ocus on building
it. It is m eant to help you understand: W hat a

O ne o� the best w ays to identi�y thin quality content that people w ant to read. thin content site is and how to �ix it. H ope�ully,

content is by checking the URL structure o� The best w ay to do this is by creating unique this w ill raise aw areness about the problem

your w ebsite. I� you notice that all your pages content that provides value to your visitors. o� thin content sites and allow you to im prove

have a sim ilar �orm at, then it m ay be tim e �or For instance, w rite at least 1000 or 700 w ords your digital m arketing strategy and, there�ore,

som e new content. �or articles and landing pages, respectively. your business overall.

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