Page 8 - Payout Magazine Online Volume 9.1

The Power of Men (and women) love to watch adult
Price Points movies, but let’s face it, most of them
will not pay the premium price if there are
8 PayOutMagazine some available choices for free. However, if
you have great content and you have a pricing
strategy, these customers will be willing to
purchase a membership by paying a fee.
Without question, you need to provide the
audience with videos they will want to watch.
At the same time, you should also be smart in
pricing to motivate more people to subscribe
to exclusive content.

Determining how and what to charge the
avid viewers has always been a complicated
aspect, especially when running an adult
website. Price wars are evident among adult
websites. If you’re wise enough to understand
how to use the prices to position yourself
against competitors, you will see how
beneficial it can be for your site.

The good news is that there is no need
for you to reduce your prices in an effort to
win more viewers and subscribers. It is mostly
about improving how viewers perceive your
website, products, and other offers, which can
all help you earn their loyalty while you build
more traffic.

Price Point Essentials

Pricing adult videos can get challenging,
especially since there are already millions of
videos out there. The retail price of a video
or a membership, when chosen correctly,
will allow you to keep these products in high
demand. While you can present lower prices
than your competition, there is no sense in
doing so when your customers are willing to
pay so much more.

With the right price point, the members
will see your adult offerings as reasonable
and worth buying. Calibrating the prices takes
time and effort as well because you have to
be ready to keep testing back and forth for
making adjustments. Competition is fierce in
the adult video sector, which is why you have
to offer a competitive price that will benefit
both you and the customers.