Page 10 - Payout Magazine Online Volume 9.1

Tiered Pricing for Your Website important thing here is that you explicitly set
your offerings and communicate them to your
Tiered pricing models have several benefits potential subscribers. Doing so allows them
for your adult site. You give the viewers more to have expectations that you should meet,
options while you have the chance to convert although it is a common practice in the adult
other leads to purchases. Think about it this industry to use a bit of exaggeration for their
way: if you offer a potential subscriber a per products. Regardless, you should let people
video or per minute charge, they will merely know the perks of the level bump, which is
gauge the value of your site based on the also useful in persuading customers who are
available products you have against your often budget-minded to go from the basic
competition. level to the premium one.

With tiered pricing, you have various levels In figuring out member segmentation,
of service for the members of your site. The you may want to examine their requests.
pricing models are based on the budget and For example, if you repeatedly turn down a
preferences of these people. At the same particular request, it may be time to satisfy
time, observers who are shopping around these demands. It will not only result in more
will choose the price that works best for their profitability but also keep the members
present circumstances or perhaps their mood. subscribing each month.

Ideally, tiered pricing is made up of three How Viewers Perceive Your Fees is
levels: basic, standard, and premium. Since it as Essential as the Price Itself
is rare to find quality videos for free, viewers
will be enticed to subscribe and pay the Raising the bar is fun for your adult
membership fee. However, if you cannot website, no matter what it means for you.
provide your customers with various service Whether it is for improving quality or marking
levels, a tiered pricing model that is also up your prices, you can surely benefit from
popular with porn sites is through packaging it. Strategies for determining the price point
videos together to give members increased for your premium site often include package
value. deals. You add value to the experience of
the members, and at the same time, you also
For instance, you can offer a package of increase your bottom line.
adult videos per day for one month, and the
whole package costs $30. Meanwhile, you It is also vital to determine different price
can charge $50 for twice the number of barriers based on how customers change
videos you present in the first package. The their attitude toward buying. From there, you
larger the commitment the avid viewer makes, can set a price to get the kind of action you
the more significant the value becomes which want from the member. The standard price
they receive from the deal. point is often called the bargain point where
videos or bundles that are priced lower than
This type of tiered pricing model works the bargain will sell more. Customers see
because the minds of the potential subscribers these items as remarkably good in value.
shift from thinking, “Should I subscribe?” to Frequently, these price points end in zero and
“Which membership level should I buy?” Apart usually in the 10s or 100s.
from that, since there are three price points,
viewers are more likely to go for either the Whether you are in the adult video sector
standard or premium fees. With this approach, or another industry, price points always matter.
you motivate people to opt for a higher level of They are mostly psychological in nature with
service instead of choosing the basic option. many ending in zeros. Using rounded numbers
like 20 or 300 often seem like a mental barrier
Segmenting Your Customers compared to 19 and 245. Also, if other sites
are charging $20, $30, $100 and the like,
When you divide the members, one your fees will look much cheaper if you offer
method to consider is to create different something less than $20.
tiers of service as mentioned above. An

10 PayOutMagazine