Page 58 - Payout Magazine Online Volume 8.8

What’s Next For

Affiliate Marketing?

eading innovation takes a lot of brainwork sure you all the time upgrade your mobile gives your consumer a reason to revisit the site
Lbut it involves plenty of heart and gut, too. platform and never stop testing. because of its credibility and to click on your
We, BitterStrawberry have the right mix and affiliate site, driving conversions.
this made us the leading mobile advertising insights from customer journey/big
network for publishers and advertisers. But data Conclusion
to move forward we have to keep up with
technology changes, reinventing ourselves Optimizing your strategy means to use More and more, mobile marketing
following the consumer’s demand and the all the insight you can from the customer seems to be the key element that changes
market’s trends. experience because big data is critical to the everything. Staying focus on the latest trends
success of affiliate business. This data, based and innovations, keeping up with the latest
Having the right mindset, from the beginning on the browsing behavior will help you track technology changes will help affiliate marketers
we shaped our way between the leading engagement transactions and gain better succeed.
networks in affiliate business, developing leads. The ability to upgrade your performance
innovative ideas, using our experience to take based on this high definition profiles from the We just need to accommodate with the new
the performance to the next level. users is the next big “disruptor”, and it will help affiliate models, to harness the data power and
you to create more targeted content, relevant use these insights in optimizing our strategy.
In the latest years, technology shift for your consumer, placing them to the path of
happened so quickly, so that what was conversions. The mobile element is an unstoppable force
considered an affiliate 15 years ago, it’s and if you want to catch the wave of the future,
completely different from the affiliate model we It is very important to always be prepared you have to adjust to it and understand the
have today. for a dialogue with the users, to respond dynamics of this change.
immediately to their demands, personalizing
It’s an industry that changes very fast, as their message, investing in understanding your In order to succeed, keep up with these
new affiliate programs appear, the consumers target. A top priority, we should say. trends, react to the new technology, find the
journey expands and innovation takes over. It’s right partners that have a good expertise
and a great range of services adapted to
well known that more and more people have variety is the key: unique, untapped
mobiles and internet access and as affiliates, niches these changes and adjust your offers to the
we need to adapt, developing revolutionary consumer demand.
tools that can track our targeted consumer In a market like the affiliate one it is always
and learn his online behaviors. a good idea to be unique and not to do what From all these points of view,
everybody else is doing. Finding an untapped BitterStrawberry is on the right track. We
understood that we need to continue to adapt,
Considering the speed of new technology, niche and fresh offers, will give you an
it’s not very easy to say what’s next for affiliate advantage in beating the competition. A unique, survive and grow regardless of what others are
marketing, but here are some main things we identifiable, scalable niche, will represent a doing.
project: specific audience, easier to target that you can
So, if you want to find out more of our
expand in the future to larger audience. For insights, the next/best chance to meet with the
Mobile – will still be an unstoppable example, the luxury brands have had a strong BitterStrawberry team is, during upcoming The
force growth lately and it doesn’t seem like they will European Summit (theeuropeansummit.com)
slow down in the future.
We know for sure, mobile commerce is still Conference from 2-5 March in Lisbon-Cascais,
where we will be exhibiting our new services
on top so this should sharpen affiliates minds High quality Content marketing
on monetization opportunities. It’s time to and products.
optimize your site and your ads for smartphone The importance of a high-quality content
and tablets, to adapt your apps with a friendlier will grow more and more in the future, since
interface, a more secure checkout and make it is so much valuable for engine ranking. It

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