Page 56 - Payout Magazine Online Volume 8.8

the Online

sales Future Of

Nutraceuticals

the Future of online nutraceuticals
Technology has established numerous new
products including social apps, flat screen televisions
and smartphones. Technology has become apparent
in nearly every phase of modern living. It has become
almost impossible to exist for even one or two days
without the internet. Technology has even had an impact
on the health and wellness industry. Many of the small
shops once popular for purchasing nutraceuticals no
longer exist. More and more individuals are choosing
to make their purchases online for the convenience
and simplicity. The selection of available products is
large, the prices are good, the health benefits obvious
and there are many different sources to choose from.
Technology has changed the way consumers shop.

nutraceuticals and the digital age

A large portion of individuals living in the United States
turn to the internet when information is required. This
is often to research new supplements, nutraceuticals,
exercise routines and diets. From the beginning to the
end, the search for nutraceuticals is usually taking place
online. Amazon has become critical for shaping the
future of the online nutraceutical marketplace. From the
year 2015 through the present, Amazon has become the
undisputed giant for everything available online. One
estimate shows Amazon may account for 44 cents of
every dollar spent online in the United States for 2017. If
the phrase dietary supplement is typed into the Amazon
search box, there are in excess of 60,000 results.

the online nutraceutical Market
The online market for nutraceuticals is exploding
and this trend is expect to continue in momentum as
time passes. From startups to established supplement
businesses, their products are available online. This has
provided businesses with new and exciting opportunities.
It has become nearly impossible to start a new business
without an eCommerce option and a strong digital
presence. The online sales for nutraceuticals grew
15.8 percent in 2017. This means approximately $453

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