Page 10 - Payout Magazine Online Volume 8.7

any people haven’t paid enough attention
Mto reputation management online, and
this will come back to bite them later. Perhaps
you have spoken with a client recently or
you networked with them or went in for an
interview. You should almost always assume
that someone somewhere has a reason to
Google your name in the Google search box.

the first reaction
When people first hear about this, their
first reaction might be to recoil or want to
hide. Maybe you switched your name on
Facebook and turned your Twitter feed into a
private channel. You may even begin to spend
less time on social media altogether. Sure, you
could watch what you say online and delete
the questionable content. You might also fix
your privacy settings and do your best to
vanish from the online world. However, this is
like choosing to stay quiet simply because you
want to avoid saying something bad.

what is your online reputation?

Your online reputation will be whatever
people can find out about you from the
internet. In fact, hiding behind privacy settings
could actually put you or your company at
risk. You should make no mistake—no one is
safe. In fact, when 75 percent of US adults
Googled themselves, they discovered how
almost half of the results weren’t positive.
People can write anything they want about
you, and this typically doesn’t come with a
consequence. For example, you could have
an anonymous competitor who feels jealous
of your recent success. Because of this, he
writes a critical blog post filled with hatred. He
Using Reputation might also fill out a Ripoff Report that could

be extraordinarily damaging to your company.
Management to keeping your reputation Clean

Without having positive content on the
Keep Your Personal net to defend against these digital attacks,
you have no recourse that will keep your
online reputation clean. You basically have to
Reputation Clean hope no one has anything bad to say about
you. Even when you hide behind your privacy
settings with unidentifiable usernames, your
actual name could suffer as a result of it.

10 PayOutMagazine