Page 9 - Payout Adult Industry Magazine Volume 6.5

react to the keywords they use. There is a lot 5. Expect them to optimize your
of guesswork that goes on regarding SEO. Your site
service should not make promises it will not be
able to keep. The SEO service you hire must not The best SEO campaigns include optimization
fll your head with promises about appearing at that is done on-page and off-page. On-page
or near the top of the search results in only a
optimization is the placement of keyword
couple of days. There is no way that they can
phrases for the purpose of ranking for the
guarantee such a thing.
content, heading and title of your pages. This
is in addition to the code that is behind-the-
3. Expect them to use scenes. Off-page optimization involves getting
acceptable practices
incoming links from sites in your particular
You may have come across the terms white hat industry that are relevant. Basically, you want
SEO and black hat SEO. These refer to the two sites in your industry that already have a
ways that companies go about conducting their
high ranking to link to your site. Professional
SEO. Basically, Google has rules and guidelines
copywriting should be used by your SEO service
that it uses to let people know the optimization
in order to make sure that everything is written
techniques that it considers to be acceptable.
correctly. Existing sites might need to be
Following these rules and guidelines is known
totally redesigned in order to implement the
as white hat SEO. There are SEO services that
use underhanded techniques in order to get necessary changes for the SEO campaign.
around the rules that Google has put in place.
This is known as black hat SEO. Services that
6. Expect them to be
utilize black hat techniques will eventually
accountable for their actions
be discovered by Google. They change their
algorithm on a regular basis specifcally to
It is true that there are no guarantees when
prevent SEO companies from performing black
it comes to SEO. However, this does not mean
hat techniques in order to get a better search
that an SEO service can take your money without
ranking. Google could decide to ban your site
giving you anything. The most reputable
as a result of the black hat practices that your
SEO service is using. Needless to say, you need SEO companies will show accountability by
to prevent this from happening. You should constantly giving you reporting and tracking
expect that the SEO service you hire will utilize info for everything they do. They will tell
white hat techniques to accomplish their goals.
you where your site ranked when they began
working. They will then provide you with a chart
4. Expect them to use the best that shows their progress as each keyword
keywords
phrase is added. You should also expect to see
regular reports on the progress they have made
One of the main things that you are paying
for when you hire a professional SEO service is with their link-building.
their knowledge of keywords. A company that
makes their living in the SEO feld is supposed
7. Expect them to track results
to know which keywords will give your site the
best chance of being ranked high. These may You will need your SEO service to provide
not necessarily be the frst keywords that pop
you with data concerning conversions and
into your head. In many cases, the keywords
click-through rates. These are important
that have the most impact are not obvious
performance indicators that will allow you to
at all. Therefore, your SEO service needs to
see if your SEO campaign is working. Changes
know what these keywords are and use them
accordingly on your site. Otherwise, the service can then be made if you are not satisfed with
is of no use to you at all. the results.

Sponsored by PAYOUTMAGAZINE 9