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Unclear Message or icons that lead to nowhere. If you want to
prevent such issues from occurring, you will
Once you have fgured out if you are speaking
need to hire a professional who knows how
to the right customer, it is now time to see
to avoid them, and then get a second opinion
if you are sending out the right message to
from some friends or clients that you trust.
them. A confusing message about your brand
can cause quite a bit problems. For example,
if you are trying to sell something to college No Further Way to Contact
students, then you need to tailor the type of
One of the biggest reasons for not converting
presentation you make on your website to
visitors into sales that a lot of people tend to
them. You need to use language that they
overlook is the lack of contact information or a
know, and terminology that they understand.
way to purchase. Think about it: if a plumber
The same goes if you are trying to attract new
mothers. You want to make sure that what you places an ad in the newspaper but forgets to
say has meaning to them; the more you can add their phone number, the chances of people
connect to the audience, the more likely they calling are pretty slim. The same goes for a
will want to try your product or service. website. Websites need to have a way for clients
to submit requests or to contact you for more
Making Things Too Complicated questions. So if you do not have a form on your
site for them to fll out, an e-mail address they
You might have a great website that is aimed can click on to ask questions, or even a phone
at the right customer however, if the process number they can call, you are going to miss out
it takes to purchase your service or request on potential sales.
information is too complicated, then that
may be a reason that you do not have too
No reviews or Proof of
many people changing over from visitors to
Satisfaction
customers. Too many options may sound like a
great idea at frst, but it can become tiresome
While many people tend to think of reviews
to someone who simply wants to know more
as an added bonus, they have actually become
about your business. For example, if you have
quite important when it comes to attracting
too many calls to action that require the visitor
new customers. While you may get visitors to
to jump through a lot of hoops, they may
your site initially, this is only the information
become frustrated and leave to your competitor.
gathering stage. At this point, people just want
What you need to do is decide what should
to seek out the best deal or service before
stay and what should go, then fnd ways to
they actually decide on where they want to do
simplify anything that seems too complicated.
business. If the customer has never heard of
While everything may seem important, there is
you, they probably will not want to use you.
always something that causes redundancy or
However, if they see that you have reviews from
confusion that can be let go.
other customers, they are more likely to choose
you over someone that does not have any
design Issues
positive feedback. That is why it helps to have
some sort of social marketing going on, which
While you may think that your website is
the greatest, not everyone might share your gives you the space to have feedback given that
opinion on the matter. A website with design can be shared with potential customers.
issues (otherwise known as an unattractive
While everyone hopes that their website
website) is a big turn off for customers, and
will quickly send them packing to another brings in customers, there are certain factors
company. Examples of design issues include: that need to be addressed if visitors simply do
too much text that a customer has to read not stay. Luckily, there are ways to fnd out why
through, images that take too long to load, your website is not converting sales that allow
loud colors that hurt the eyes or that do not you to fx any type of mistakes your website is
display properly on the screen, and buttons making.

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