Page 8 - index

Can’t Convert

Visitors into

ne of the main purposes of having a website is to get people to
Sales? Your Obuy the product or service you are selling. However, this does not
always happen. If you fnd that your website is not converting visitors
into sales, there might be a few things on your website that need to
Website is a rundown on the type of situations that may keep visitors from
be addressed before you decide to get off of the web completely. Here

turning into customers.

is Lacking aiming at the Wrong Customer

The biggest mistake that a lot of companies make when it comes to
websites is aiming it at the wrong type of customer. Finding qualifed
Something! prospects are key when it comes to converting sales, so if you are

focusing on the wrong person, that is probably why no one sticks
around to buy or inquire about your services. One great way to fnd
out the kind of traffc that visits your site is to use something like
Google Analytics, which can show you the type of visitors that are
coming to your site, what referred them there, and where they came
from. Knowing this type of information can help you restructure your
marketing efforts, allowing you to focus on the type of person who will
use your service, and not someone who got there by accident.

8 PAYOUTMAGAZINE Sponsored by