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Why Online

Marketing is

Essential

here is no getting around it; if you are not Being one of the frst contestants in the But eventually, convenience and consistency
Tmarketing your company online you are race does not hurt, neither does to continued won the day, and now many people cannot
missing out on a world of opportunity infux of capital with a long-term approach to imagine their life without seeing one of those
proft margins. However, in the early days of smiling boxes on their doorsteps every so often.
Amazon may steal most of the headlines for the internet, it was altogether clear that online However, Amazon would have never reached the
an online retail juggernaut, but it is far from retailers would even survive. pinnacle of online sales if it had not managed to
the only player in the game. Across the western reach its consumers.
pond, online retailer Alibaba keeps raking in the With huge advertising campaigns by the now
dough. At frst blush, you might point to their, defunct Pets.com Kozmo.com (a now non- It was a combination of early SEO and smart
occasionally obscenely, low prices to justify existent, one-time partner with Amazon), online advertising that allowed Amazon to grow
their online market share, but Amazon was seen conventional wisdom seemed to hold that online into one of the highest grossing retailers today.
Now, however, it is more or less a requirement
as a bit of a pioneer. retailers were simply not viable competition with
that businesses have an online presence. There
traditional brick-and-mortar storefronts.
Remember, in its inception the online are numerous reasons for this, both structural
and perceptual in nature.
superstore that now sells everything from Partly to blame was an unsophisticated
furniture to power tools to high-end electronics infrastructure that did not understand the issues
1. evolutions of Platforms
got its start selling books. So how did an online online retailers would face. Other problems
bookstore become the worldwide leader in related to an initial distrust of retailers whose More and more, consumer are opting out of
online retail sales that it is today? products the consumers could not see. using traditional media platforms altogether.

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