Page 10 - Payout Magazine Online Vol. 11.05 - Bucharest Summit & More! Articles & More!
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THE PRESENT SCOPE OF SOCIAL MEDIA




               AND HOW SOCIAL MEDIA IS AFFECTING



               THE GLOBAL ECONOMY



























            ver the last couple of decades, new lines   mold it into a force that could have a significant   Influencer Marketing
        Oof communication have been developed   influence on the global economy.
        which didn’t exist before. For a while, these                               Top social media influencers can deliver
        new platforms were primarily overlooked by                                massive exposure for an organization. While
        businesses and government agencies.   The Scope of Social Media           the current global  challenges presented by
                                                                                  COVID-19 has softened demand in a lot of
                                               Social media has evolved from a platform
           The landscape is markedly different in   designed to keep friends and family in touch   industries, things will soon return to normal.
        today’s digitally connected world, and the   into a marketing medium that is integral to   Influencers will once again be able to command
        various social media platforms have evolved   conducting business and keeping the public   high prices in return for their endorsement and
        into  legitimate  forms  of  communication  for   informed about important events.   wide reach.
        business and government entities alike.
                                               However, with more and more businesses   Video Content Will Grow
           With the average social media user
        spending an average of 9 hours per day on   choosing to integrate social media into their   Residential and mobile broadband delivery
        social media, the combined might of the social   marketing platform, it has become increasingly   methods  have  grown  in  capacity,  and  telco
        platforms provides a powerful medium for   difficult for an organization to stand out.  Every   providers have been increasing the size of
        organizations to connect and engage with   so often, new trends emerge which provide   their data plans to lure customers over to their
        prospects and clients and provide a convenient   opportunities for quick thinking marketing   side. It all adds up to more video content being
        stage for government agencies to keep the   managers to gain an edge.     viewed by consumers year-on-year. Online
        public informed.                                                          videos are now as accessible via smartphone
                                               There will always be new trends developing   as they are via desktop PC on landline
           It’s not surprising that the widespread   over the years, but for now, most businesses   broadband,  and  every  social  media  platform
        public uptake of social media would eventually   should be focusing on:   has taken advantage of this capability.


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