Page 13 - Payout Magazine Online Volume 10.02

Now that we’ve gotten the vague, general even fetish (yes, Virginia, missionary is just
fuzzy “category” thing out of the way, let’s get
on to the tag thing.
The Category: The Lord of the Tag
Don’t use a tag that has only one page
or article or entry associated with it, even if
you’re planning on expanding the number of
pieces associated with that tag. While it will
improve your SEO in the long term, it will not
do so in the shorter term until you have a
decent amount of content to associate with
the tag.
So any tags that have only one or two
articles associated with them should be
eliminated...
Understand that this must be a weighted,
relative judgement on your part. If your tags
all have only one or two associated articles to
them at the moment, thus rendering them all
“equal”, then it makes no sense to yank ‘em
all... unless those articles are bound by wider,
more general terms your blog is actually
about.
Why? Because. Semantics.
Let’s face it, though an article on SEO
would be about getting traffic to your site, your
articles can all be differently themed - such as
content writing, keywording, h-elements, etc.
etc., for SEO. In this case, their true tag should tag clusters into something they and others
be “SEO” and not “traffic”.
This specificity is very important, because
though once upon a time we could “trick”
search engines by hyperlinking various
topically relevant keywords almost randomly
(see those click-bait advertorial scripts
used by “sponsored content” generators),
nowadays the SEs are smart enough to know
when such linkings are hither & thither or
actually siginificant.
As a writer, before being a site marketer,
focus on the sub-sub-sub-relevance of
ideas and subjects in your linking. If you’re a
marketing pro, for example, think of it as micro-
niching. We all know that even mainstream
now is actually in and of itself a niche or
another kink to the kinkier among us), so use
that granular sub-fragmentation of research
categorization in your blogtag thematics.
“Traffic” would be a good tag if your blog
had numerous pieces about different ways of
acquiring traffic, or if that was its main theme -
purchasing, trading, CPA, PPM, PPC, etc. etc.
- but if it’s SEO-centric, then “traffic” per se
would not be an appropriate tag.
Semantically speaking, SEO can or rather
should get you quality, if not voluminous,
traffic; specifying traffic as a tag for SEO
should be an after-thought, a given. So, taking
traffic for granted, SEO should ideally be
about increasing the quality of your site, and
its appreciation by the search engines. The
Google’s word for this is “authority”, which
grants you an importance level that helps
other sites’ own authority when they link to
yours.
The Tag: A Sub-category To Cover
The Spread
So for search engines as much as for
information hungry boot kinksters craving
your content, definitely sub-divide categories
into tag-terms that make sense, even if that
means removing some entries in your blog
from being under low-number tag items until
you can parse them away from higher-number
from other clusters can viably be placed
under.
Don’t forget about those tags, though.
List them, put them aside, save them for a
day when you have enough articles to justify
bringing them out as a nice, hefty search term
all their own.
You don’t need to remove them from under
the initial tag, by the way; simply add them, if
their number is high enough, to that “new” SE-
indexable, relevant tag.
So rather than looking back at search-
relevant shoulda’s and coulda’s, you will be
reaping the benefits of having sown that row
before you even reached it.
PAYOUTMAGAZINE 13