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Balancing UX and

SEO for a Seamless

Website Design t used to be the norm for sites to focus all

Iof their marketing attention on SEO at the
expense of other marketing strategies. While
this worked for a short while, it eventually
fell in on itself once Google decided to
start levying penalties against those who
manipulated the use of search terms to draw
in more traffc. This sent many companies
who had depended entirely on SEO
scrambling to fnd a new marketing avenue
that could drive in more customers. As you
might imagine, it’s never a good idea to put
all of your eggs in one basket. Instead, it’s all
about leveraging the effects of SEO and UX
to not only deliver a seamless website design
but also drive more traffc to your site. Let’s
take a look at how you can better balance
these two strategies to ensure that you’re
giving your potential customers the best
website experience possible.

how can I best use SeO?

Most small business owners think that SEO
is all about keywords and search terms, but
this is only one part of the equation. Other
important things to consider are things like
colors, design, and the overall layout of your
site. Humans are visual creatures, and this
means that a lead isn’t going to get further
than your home page if the site doesn’t look
good.

It can be tempting to focus all of your
attention on the content that you’re
providing. This does actually make a lot of
sense when you frst think about it. If you
don’t have compelling content, your leads
are not going to care what your content is.
Instead, it’s best to place your focus on the

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