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website offering the same thing because it Unfortunately, the idea of creating an
could give that competitor the boost it needs information architecture is getting lost because
to outrank you on Google. Always focus on of the new way people structure their websites.
linking to complementary sites that provide If you’ve ever been to a website where all of
information that would peek the interests of
the information is pulled up on one page, then
your readers. If you’re selling adult videos,
you’ve already seen this in action. The most
linking to a website that sells adult toys may
common way this is implemented is a website
be a good option because it relates to your
that has a fancy scrolling effect. This means
targeted audience without interfering with
that you scroll and never reach the bottom of
what you’re selling.
the page because more articles or products
In the end, the real beneft to links is making continue to load. While this looks cool and
friends with relevant websites. By making modern, it’s actually hurting the information
friends in your industry, you can increase the architecture of your website.
number of high-quality external links that lead
back to your website, which boosts your own Having a good information architecture for
page rankings. your website is important because a search
engine has to quickly understand what
Make Sure all of Your Web your website is about. You can make this an
Pages Can Be Found easier job for the search engine by providing
good navigation links, which usually involves
If a search engine like Google or Bing can’t fnd
breaking your website into categories. If you’re
a web page on your site, then it can’t provide it
selling adult sex toys, for instance, you may
in search results. That’s why it’s important to
want categories such as
always ensure that search providers can fnd all
of the pages on your website. It’s typically best
� dildos,
to check for your web pages on Google and
Bing. While Yahoo is a large search provider, � Fleshlights,
it’s serviced by Bing, so making sure that Bing
� adult videos, and
can fnd your web page is a high priority.
� web cam services.
Searching for every web page on your website
can be time-consuming. Thankfully, there’s an Under each of these categories will be
easy way to search for your web pages. Go to products that ft into that category. This makes
a search engine like Google, and type in “site:” it much easier for Google and other search
followed by the main address of your website. engines to fnd things on your website. When
This will give you a complete list of all of the a user searches for adult videos, Google can
web pages that the search engine knows about
use your adult videos page in its search results.
your website. If a web page shows up, it means
Endless scrolling sites work good for news and
that it can be served in search results.
adult review sites, but they do little to improve
adult e-commerce websites.
Information architecture
These are just three examples of evergreen
Search engines used to put a lot of stock
tips that you can use to improve the SEO of
into a website’s HTML code. Using bold tags,
your website. Factors such as keywords are
headers and other HTML code was a surefre
still important, but search engines are starting
way to get positive rankings from Google bots.
to move beyond this in favor of newer ranking
Now, however, Google has started to move in a
requirements. It’s the job of search engines
new direction that includes the use of JavaScript
to show internet users the best results on
and custom tags. While this is all important,
there’s one thing that search engines will their searches. To do this, they have to keep
always value more than both of these things: changing their ranking tactics. However, the
a well-structured and thought-out information above ranking methods simply don’t go out of
architecture. style.

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