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Goog le W ebm ast er

Guidelines Becom e

Goog le Search Essent ials

this year, G oogle w hat they are looking �or. Since searchers

EARLIER m ade som e are increasingly using voice-activated devices

signi�icant changes to the guidelines like G oogle H om e and Am azon Echo, it is also

w ebm asters use to optim ize their w ebsites essential to ensure that your content can be

�or search. The guidelines, �orm erly know n easily read aloud.

as G oogle W ebm aster G uidelines, have been

renam ed to G oogle Search Essentials and M oreover, sites m ust be �ast-loading and

revam ped to re�lect new changes in SEO able to handle large am ounts o� tra��ic w ithout

best practices. These changes w ill help slow ing dow n or crashing. Unlike the previous

w ebm asters get even better results �rom their guidelines, w hich �ocused on optim izing

SEO strategies, so i you’re looking to stay individual pages, Search Essentials takes a

ahead o� the curve in your �ield, take note o� holistic approach to w ebsite optim ization,

the new G oogle Search Essentials guidelines. looking at �actors like server capacity and site

The changes include: architecture to ensure that sites can handle

heavy tra��ic w ithout issue.

Technical requirements

By paying care�ul attention to these

The shi�t to G oogle Search Essentials technical requirem ents, w ebm asters can

re�lects a signi�icant change in how search ensure that their sites per�orm at the highest

algorithm s evaluate w eb content. W hereas level possible in today’s highly com petitive

W ebm aster G uidelines are based prim arily
search landscape.

on link quality and keyw ord usage, Search

Essentials em phasizes site speed, m obile

Spam policies
responsiveness, and rich m edia content.

� LINK SPAM

To achieve high rankings under the

new guidelines, sites m ust be w ell- H istorically, G oogle’s Spam policies w ere

optim ized �or desktop, m obile, and �ocused m ainly on content spam . Still, w ith

tablet devices. This m eans ensuring their shi�t to a m ore sophisticated algorithm

that content loads quickly, incorporating signals like links, w ebm asters

is easy to navigate, and began to seek w ays to m anipulate their link

displays correctly on all pro�iles arti�icially. This change signi�icantly

screen sizes. increased m anipulative link-building strategies,

including directory subm ission, paid links, and

Each page social bookm arking services.

should �eature

user-�riendly H ow ever, w ith the release o� G oogle

�orm atting Search Essentials, these spam m y links are no

and intuitive longer tolerated by G oogle. W ebm asters w ho

navigation w ant their sites to rank w ell need to �ocus on

so users creating quality content and building genuine

can easily backlinks �rom credible sources i� they w ant

�ind their sites to be success�ul.

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