Page 49 - Payout Magazine Online Volume 8.8

can make use of when trying to reach a wider absolute ease. The software is designed to
audience. showcase statistics and analysis of influencers
within specific categories and puts numerical
Followerwonk values to the reach that these influencers
see on a regular basis. Through this, brands
FollowerWonk is one of the first apps that can make a more precise decision about the
brands tend to turn to when trying to figure influencers that they can go in for, and can also
out which influencers to approach when trying go in for more informed decisions regarding
to market their brand. This tool is one that is the reach potential that they can experience.
specifically designed to find Twitter users who
are incredibly active, and who have a certain klout
audience that tunes into the tweets that they
put out. The tool functions in a relatively simple While Klout is a system that is one of the
manner and searches through profiles through more well-known influencer tools on the
a keyword that has been inputted into its internet, is it one that is always perceived with
system. It goes over the bios and tweets that a certain amount of controversy. The main idea
the user puts out, and sees whether or not behind this tool is the rating system that it has in
their engagement is enough to warrant them place. Users across the world are rated by their
as a good influencer for a particular brand. One social media presence, and these are generally
of the more useful features that brands have taken into consideration when trying to find the
access to in this is the compare influencer right kind of influencers for a particular brand.
feature. This is an analytical process that is However, the criticism of this lies in the manner
able to provide brands with information that in which the tool works. The rating system is
can help them figure out which users would be often seen as something that objectifies the
better for them to tie up with. This ensures that people, making it one that brands that often
they get the very best coverage in the most wary of. However, it is important to note that
efficient manner. this rating system does have a certain amount
of analytical processes behind it. The tool
buzzsumo makes use of complex algorithms that analyze
the intricacies of social media usage and
BuzzSumo is a tool that puts together the offers statistics to support the rating that it has
content that is being shared across platforms placed on influencers.
and gives you information on what could work
well within your sphere. This is something that klear
can help brands who are looking for influencers
across different social media platforms and is a Klear is a tool that is considered to be
tool that can be used to expand a brand’s one of the most simple and effective for
reach beyond the sites that they are already finding influencers that meet a brand’s
visible on. The app functions around a topic requirements. This is a brilliant way to seek
or keyword that need to be inputted into its out influencers that are already engaging with
systems. Once this keyword is entered, the brands within this sector, and who want to
app provides you with information that can expand their partnerships with brands. Several
help you understand who the right people to filter options enable brands to find just the right
associate with are. The app also goes one kind of people to partner with, enabling them
step further and helps you categorize the type to have a wider reach towards their potential
of influencers that could work well with your audiences. This app also goes the extra mile
brand. Through this app, one can easily filter and informs a brand about the kind of followers
through different categories of influencers an influencer already has, which can help
such as bloggers, companies and other related determin whether or not they would be able to
sources. This enables a brand to make a better reach the right kind of target audience. Having
decision about their marketing tasks. this data on hand can be incredibly useful to
brands, and can help them fine-tune their plans
kred that they are following through with. Overall,
Klear tends to be an incredibly simple and
For companies that want to make their efficient feature that goes above and beyond
decisions purely based on numbers, Kred is what a brand would generally need to make a
a software that enables you to do this with decision about the kind of influencer.

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