Page 52 - Payout Magazine Online Volume 8.1

Twitter Going Up,

Facebook Going Down

& Other Trends

By Lauren MacEwen Now you can see how long an ad has been Personalized Controls: You can now
running, the creatives associated with the mute threads you are uninterested in being
witter likely had the most significant campaign, and the targets. It is now easier to notified about. This is an alternative to
tupdates in 2017, affecting its users in both report offensive ads, or simply that you don’t blocking someone and has reduced the number
a positive and negative way. like them. This is in response to political ads of blocks by 40%. You can also mute and filter
run during the election. keywords. They also added a quality filter that
Based on recent information from SocialFlow, filters out duplicate tweets, automated tweets,
click through rates on Facebook compared Hide Sensitive Content in Search, AKA and tweets deemed lower quality. You can turn
to click through rates on Twitter are down this off through your notification settings.
“Shadowban”: This is the big one that has
44 percent. In October, it was 4.5 clicks on
affected the adult industry the most. Twitter
Facebook per 1 click on Twitter. Now it is 2.5 Circle Avatar: Twitter made their avatar
added a search setting that automatically sets
clicks on Facebook to every 1 click on Twitter, look a little more sleek by changing the shape
everyone’s Twitter to hide sensitive content in
and this number is continuing to fall. Clearly from a square to a circle. This is also more
search. For many accounts, this has significantly
these numbers are for mainstream links as inline with what other social networks, like
limited tweet reach.
Facebook does not allow links to adult content. Facebook, are doing.
What it shows is that Twitter is coming up —
Read a thorough article on the “shadowban”
and Facebook is going down. New Look: Twitter updated its look, most
and how to fix it.
particularly on the app, to be a little sleeker.
Here is a list of the major updates on Twitter Some notable changes are replacing the reply
Safety Protocols: Twitter banned terms
from 2017. arrow with a speech bubble. Engagement
like #upskirt. It is part of their new safety
counts are now updating in real time.
initiative to prevent non-consensual sexual
Threads: Twitter released the ability to take
content, violent content, threats and hate
multiple tweets that are part of one coherent Twitter has been a major marketing source
speech from being on the network.
thought and stitch them together in what is for the adult industry. For the majority of
called threading. Now it is easy to see all the 7veils.com clients it represents the largest
API: The newsfeed is now more organized
tweets that are in one single train of thought. traffic source from social media. Our strategy,
by the API. Though you still see tweets in
This has become one of the most unsung but influencer targeting and hashtag SEO, 7 Veils
chronological order, you see more tweets in
most well received updates of 2017, has been able to effectively capture Twitter
the “what you might have missed” category,
traffic. With many of these updates, and with
280 Characters: Changing tweets from as well as weighted priority to accounts that the updates to Facebook that are hurting page
you engage with and that engage with you.
140 characters to 280 characters was very impressions, we may see Twitter’s numbers
They have not gone as extreme as Facebook
controversial. Most people were not happy with increase even more. That is good news for
the update, liking the brevity of the original or Instagram, but it has changed the potential Twitter for 2018.
140 character tweet. Though most people tweet reach for accounts that don’t engage
still tweet in under 140 characters, the 280 with their audience. You can turn this off by Reprinted courtesy of YNot
character limit does seem to be appreciated going into your settings and unclicking “show
for longer sentences which no longer require the best tweets first.”
nonsensical truncation.
New Look: Twitter adopted some of the
Ad Transparency: Though Twitter ads stylings from Tumblr. They added the “night
have never been terribly successful, their new mode” which lets you turn the interface from
transparency policy has been well received. light and bright to a darker appearance.

52 PAYOUTMAGAZINE