Page 48 - Payout Magazine Online Volume 8.0

visually impaired users to “see” the visual sea of elaboration and description) is not good Imagine you’re searching for the perfect pizza,
(which is why it’s important to qualify the thing for SEO. So what to do is tricky. Breaking up the and each topping is the subject of a portion of
in the alt - whether it’s a “photo of” or “pencil verbiage is good, using “tricks” like bulleted a page “about” that pizza - and if you have a
sketch by” or “graph tracking” whatever your lists, alternating images and short paragraphs, quirk, such as the ingredients being on top of
text is about). and other techniques is recommended. the cheese instead of beneath, emphasize that,
as it is less common.
There are other reasons that are less common Often it can simply be pleasing yourself; would
for visual content not being viewable, such as you prefer the layout to be big text-blocks Now swap all that for your page elements -
filters, slow connections, personal preferences, preceded or followed by the visuals, one-two- Women with small boobs with big butts and
but what a search engine prizes most is left-right “balancing” of the two broken up burly hairy men outside in the woods.
accessibility and screen readers would seem to into more “digestible” chunks? It’s up to you -
rank most important in the alt-description. That’s pretty picturesque, no?
and to whatever works to your viewership. Try
different methods and gauge the response by
2. use headers Properly how long people stay on your pages. Anyhow remember that people use words to
find pictures, and that much of what we do in
Use headers. Headers are the new keywords. adult is all about the visuals. So you should
4. Keywords are Key
In another article in these pages, we described be able to put what you and your intended
the importance and hierarchy of the header audience (that whole segment of the surfing
Experts will tell you that it’s best to optimize
tags or <h> tags (and these are tags). If world we can call mini-you’s) want into words.
a page for one word. Which may be true but
you want a page to rank for a word, word pair or
makes for boring title and header tags. And
short phrase, those should be your page title, Which brings us to the final point we need to
when you think about it, one word becomes
wrapped in the code in <h1>those</ make here: words.
too general.
h2> tags.
5. Spell Them Write. right.
Many many surfers may enter “boobs” as the
These tell the SE and your reader what the page Correct?
first word they search for, but what are the
is about, primarily, most importantly, overall.
chances that of the many many sites with boobs
And that page head meta tags’ <title></ But not just spelling. If you aren’t as much a
yours will be at the top, on the first page?
title> should be almost if not exactly the wordsmith as you may be a designsmith or creator
same as those words you wish to rank for. of actual visuals (photographer, videographer),
Realistically, not much. So qualify your boobs.
find someone who can help put into words what
Sub-sections in the page can use the you put on the page, media-wise.
Users will add words (or use more from the
subsequent <h2>, <h3>, etc., tags
get-go) to get better results, and so should
which are sub-headings describing elements Using the right words is as important as
you. They’ll qualify what they’re looking for,
that make up the all-important h1 subject. finding the right models and locations to your
and express what medium they want it in.
content. Relying on a thesaurus to get the
This can apply to long-winded descriptions (Okay, so not many will want pencil-sketches many ways out of saying the same thing won’t
such as erotic fiction or a gallery page, which of small boobs, but videos? photos?) quite cut it. Get someone who paints a picture
should always contain text descriptions with words and uses them properly, not just
readable by humans - even if those humans The titles could read “Small Boobs, Big Butts”. as means to “say” or “portray” the same things
will most probably never read it. As long as Okay, that goes against the grain a little, but differently.
it describes what the page is “about” for the your pages could be divided with a title including
search engine, it will lead the human to your “Small Boobs” and a secondary paragraph or Words really are the end-all and be-all of web
content. section (an <h2> header for example) search, whether they’re spread across the page
about “Big Butts”. Sort of “breadcrumbing” the or inserted to the alt tags, the words should
3. More is More is Better actual content searched for down across the be as important as the pictures they’re meant
page. to serve; the real bait here is not the visuals or
Really. It’s better to be long-winded and media you post, but the words used to guide
And yes these are examples, but much like
wordy and over-explanatory than less. For the seeker from that ocean that is the net, into
the search engine. This is the balancing trick the first word or the main word in each sub- the current and finally the funnel that lands
of writing content. SEs love to gobble up the heading and subsequent text content, they are them smack into your content.
material, and will do so, but humans might strung together intelligently by search engines
find it either gets boring, repetitive, needlessly which know enough to understand that what And make sure everything is spelled correctly,
detailed or pointlessly “repeating” what the you have is what is being looked for. consistently, because that little detail will turn
imagery is conveying. off humans as well as search engines as not
And don’t stop at headers, pepper the alt quite right. Correct. Proper.
The SE won’t notice that part, but having attributes of your media with those words,
humans click away too soon (confronted by a describing what is in the visual. Write?

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