Page 11 - Payout Adult Industry Magazine Volume 6.5

campaigns. Customers can be targeted by age, Working With Infuencers
gender, location, past purchases, interests and
other criteria. Infuencer marketing is another trend that’s
transforming the world of online marketing.
One area where we can see clear evidence of Recruiting people who are well regarded in
the segmentation of markets is in social media. their felds and who have large followings
Newer social media sites such as Instagram
is a powerful way to boost affliate sales.
and SnapChat are attracting younger users
Companies with affliate programs can beneft
while older users are becoming more active on
enormously by partnering with infuencers. To
Facebook. LinkedIn is the largest network for
do this, you must be able to provide incentives
B2B marketing. The majority of Pinterest users
for infuencers to become affliates. You might
are women. These are just a few examples of
offer them especially attractive commissions
data that must be keep in mind as you navigate
the changing demographics of social media in exchange for promoting your products.
usage. Ambitious affliates can also reach out to
infuencers to make their campaigns more
Personalization means more than addressing effective.
people by name. It means understanding their
individual needs and preferences. Affliates
Affliate Marketing is Becoming
can build email lists that are segmented so
More global
that customers receive only the most relevant
information. Affliate managers can similarly
As internet use in Asia, Africa and other
build relationships with their affliates that take
parts of the world expands quickly, there’s an
their unique needs into account.
opportunity for affliates to reach consumers in
these emerging markets. Online commerce and
The Importance of High Quality
and Targeted Content affliate marketing are becoming an important
part of the global economy. A company based
The idea that “content is king” is actually as in the United States or another English speaking
old as affliate marketing itself. However, this country can beneft by setting up affliate
is something that is at least as relevant today programs in other countries. This requires
as it was a decade or two ago. Both companies some effort, such as setting up websites and
who depend on affliates for sales and affliates
promotional materials in other languages. Just
themselves can use content marketing to build
as Amazon has expanded into many different
trust and credibility with audiences. Good
countries, smaller companies will follow this
content is not thinly disguised advertising. It is,
example and seek customers all over the world.
rather, informative and helps consumers make
better decisions.
Keeping Up With Affliate
One difference between content marketing Marketing Trends
today and a decade ago is the type of content
audiences respond to. In the past, content As technology and internet demographics
mainly referred to articles and blog posts. change, affliate marketing must evolve in
Increasingly, though, visually-oriented order to keep up. It’s important for affliate
content is becoming essential for captivating marketers and managers to stay current with
audiences. This includes photos, memes,
the evolving needs of customers. This includes
videos, infographics and slideshows. Audiences
watching the latest developments in social
today want to be informed, but they want their
media, reaching out to customers in different
information in a variety of user-friendly formats.
countries, creating useful content and working
This also relates to the growth of mobile.
with infuencers to give their products more
People on mobile phones are less likely to read
long articles but are likely to be responsive to credibility. You can be sure that any trends
videos and images. This isn’t to say that text is that affect the internet and online commerce
no longer necessary or important, only that it will also have a strong impact on the world of
needs to be supplemented by visual content. affliate marketing.

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