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Chat Bots                            Social Media Has Leveled the  A Brand-New Job Market
                                             Playing Field
           Chatbots are adding a personal touch to                                  The prevalence of digital marketing and
        online digital engagement even when there’s   Organizations big and small have access to   social media has created new industries.
        no one at the office. In 2018, there were more   social media. Marketing budgets no longer have   SEO experts, social media managers, web
        than 100,000 active chatbots on Facebook   as much sway in the reach an organization can   designers, social media marketers, and
        messenger.                           have in the marketplace, and even a modest   reputation managers are all now considered
                                             home business can get the word out to a broad   legitimate career choices.
        Augmented Reality and Virtual        audience through social media platforms.
        Reality                                                                     Companies around the globe have had to
                                               The availability of social media on
           Sony  has  sold  more  than 5-million  units   smartphones, desktops, laptops, and tablets   create new roles and fill them with tech-savvy
        of its PSVR accessory, and it’s reasonable to   means that it is incredibly easy to reach a   individuals who understand the digital frontier
        expect competing brands have also penetrated   targeted audience, and it doesn’t matter   and are comfortable operating in it.
        the market in a similarly big way. VR is still a
                                             whether the business takes up an entire block
        niche product, but Facebook isn’t letting go of                             This new breed of workers is fluent in
                                             or is a small family-run company tucked away
        its plans for continued development any time                              technology and are adept at shifting with the
                                             in a side street.
        soon.                                                                     rapid changes commonplace in the digital age.
                                               While a few small businesses won’t pose
           The Oculus Go from Facebook is a wireless   much of a threat to a large global corporation,   Not only is there a full range of careers which
        device that makes VR incredibly accessible,   thousands of them all over the world might be   didn’t exist twenty years ago, but they are also
        and by all reports, has been selling very well.   able to make a sizeable dent in profit margins.   independent  of  location.  A  web  designer  or
        Global corporations like Ikea have already                                social media manager can attract clients from
        experimented with VR marketing concepts,                                  all over the world and communicate with them
                                               Disruption to the Traditional Advertising
        and more are sure to jump in as the medium   Model                        just as easily as if they were in the next street.
        matures and more people gain access.
                                               Print publications once ruled the advertising   Consumers are becoming more comfortable
           Apple and Google are taking advantage of   dollar, but social media has created new media   with digital technology with each passing
        the power of their devices with AR (Augmented   giants that have had an even more significant   generation and are discarding more traditional
        Reality)  technologies.  It’s  early  days yet  but   impact on the distribution of information.
        expect more to be done with this medium as                                forms of information gathering. Word of mouth
        the power of top-end smartphones filters   The  traditional  advertising  models  has largely been replaced with online reviews,
        down to the mid-range market.                                             and businesses have been quick to capitalize
                                             have been overturned. Millennials and the
                                                                                  on this trend on their social media platforms.
                                             generations that follow are permanently
        Artificial Intelligence              shackled to their digital devices. Anything they   The majority of consumers wouldn’t think of
                                             need to know and any item or service they
           Artificial intelligence can learn people’s likes,                      purchasing from a company that doesn’t have
        dislikes, and habits, and use this information to   want to buy is available at the touch of a button.   an  online  presence.  Online  reviews  from real
                                             Borders for commerce have also been blurred.
        present tailor-made advertisements that talk                              customers have also increased in importance,
                                             It’s just as convenient to purchase a product,
        directly to customers or prospects at a time                              and many consumers have expressed that they
        when they are most likely to be responsive.   and even some services, from the other side of   are not ready to buy until at least one satisfied
        Some people find the concept creepy and   the world as it is to travel across town.   customer has validated their choice.
        invasive, but there’s no denying the power of a
        personalized marketing message.        To become a corporation with a global   There’s no doubt that social media is having
                                             reach once took many decades, but the social
                                                                                  a massive impact on the global economy,
                                             media giants have grown into billion-dollar
        How Social Media Will Affect the     globe-spanning companies in just a few short   and will continue to do so for years to come.
        Global Economy                                                            Companies who embrace the digital age and
                                             years.  As an example, Facebook and Google
           The  ubiquitous  nature  and  the number  of   are only two companies out of thousands, but   learn to manage their presence in it effectively
        organizations utilizing it for marketing means   their  combined  advertising  revenues  account   will reveal many new opportunities. Local
        social media can’t help but have an impact on   for almost 60% of all online advertising   businesses can now operate on a global scale
        the economy on a global scale. Here are a few   budgets. Not a bad result considering one   through social media, insulating themselves
        of the ways social media will continue to affect   started in a college dorm room, and the other   from downturns in the local economy while still
        the world’s economy.                 from a suburban garage, respectively.    being able to take advantage of the upswings.


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