Page 51 - Payout Magazine Online Vol. 10.07 - A Look Back In Time with MikeB! The Cam Industry and COVID-19! Articles & More!
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than request your web host do the install if you   or article (or whatever you want to call it). But
        really, really can’t do it on your own.  again, remember the “one keyword” rule and
                                             use that one keyword which describes your
           So moving on  we can talk SEO  without   overall topic for that blog post.
        talking SEO if you just follow the one-word rule
        for posting to your blog.              Now this can be problematic because
                                             it involves being able to embed that one
           Your blog is about a main overall thing,   essential, “key” word into readable, sensical
        right? That’s in the title, hopefully in the URL,   phrases and sentences. We call it SEO or
        so you don’t need to use it as each entry’s   online copywriting. Again, this is one of those
        keyword, title, tag or category.     deserves-an-article-of-its-own subjects so we
                                             won’t get into it except to say that it involves
           Now you could use Google’s AdWords   writing a few sentences and an overal summary
        keyword finder, or another keyword generator   of  the  piece  which  must  be  as  short  but  as
        to find it, but really the keyword you should   understandable as possible.
        use, part of your title, the word YOU would
        use to find something on this subject, the one   One  thing  that  helps  with  keywording  for
        thing people looking for the same thing you’re   search engines with a WP blog is the “tag”
        writing about will mostly likely be the same one   listing for each and every entry on your blog.
        you would use. So? Use it.
                                               This is where you can narrow your direct-
           Now earlier we mentioned easily improving   line from search engine surfers to the blogpost
        your SEO beyond WP’s search-engine-friendly   in question by adding a few extra words your
        construct  with  a  few  simple  clicks.  What  this   entry is about. So for example, since you can
        involves is adding a plugin for SEO for WP   put each post in a “category”, which are a
        called YOAST.                        broader definition of the post (article, short
                                             story, biographical, dumb neighbours, funny
           Inside your WordPress dashboard you will   cats), you can add a tag which sub-categorizes
        find a section called “PlugIns” which offers you   your post (just add “purple hats” to each of
        a chance to shop, find and one-click install   those categories to see what a tag can do).
        YOAST.
                                               Again though, as with “the” keyword, try to
           You can do nothing to it once it’s installed,   keep each category and tag to the one-word
        or you can fill in some blanks and improve   rule. Too much is always too much, so if you
        YOAST’s ability to refine the search engine   absolutely have to use more than one category
        optimization of your blog.           or tag, try not to make it more than two.
           For example, YOAST will offer you a chance   Finally, since you’re already using Google,
        to enter a custom “meta description” of your   have an account, whatever, try  to use the
        blog overall, which of course is basically a way   Google Webmaster help, or as it has become
        to describe what your site is about, using your   named and known the “Seach Console”, which
        main subject and keyword/s, without it ever   will give you news and statistics on your blogs
        being seen on the blog itself.       traffic, keyword effectiveness, and much much
                                             more (which, again, is an article or series of
           Because this is the block of text and   articles all its own, so if we don’t go into now we
        description  seen  in  the  (especially  Google)   may not have to if you end up click-discovering
        search engine results page listing for your blog.  it yourself).

           You can make it the same as your blog’s   And don’t forget YOAST, if you’ve already
        description, or you can “refine” it a bit, make it   installed it, you can get some basic tracking
        more specific to what you are writing all about   data from that part of your WP dashboard as
        throughout.                          well, and to begi with.

           Now, you can get a meta-description for   So Remember: SEO can be had without
        your blog overall, but you can also click deeper   SEOing... following the steps described here
        into the YOAST plugin and see that such a   can get you building a nice, sweet, search-
        meta can also be added for each post, entry   engine edible blog one. Word. At. A. Time.


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