Page 51 - Payout Magazine Online Vol. 10.03 - XBiz LA Photos! Bruce Friedman Innerview! Articles & More!

than request your web host do the install if you or article (or whatever you want to call it). But
really, really can’t do it on your own. again, remember the “one keyword” rule and
use that one keyword which describes your
So moving on we can talk SEO without overall topic for that blog post.
talking SEO if you just follow the one-word rule
for posting to your blog. Now this can be problematic because
it involves being able to embed that one
Your blog is about a main overall thing, essential, “key” word into readable, sensical
right? That’s in the title, hopefully in the URL, phrases and sentences. We call it SEO or
so you don’t need to use it as each entry’s online copywriting. Again, this is one of those
keyword, title, tag or category. deserves-an-article-of-its-own subjects so we
won’t get into it except to say that it involves
Now you could use Google’s AdWords writing a few sentences and an overal summary
keyword finder, or another keyword generator of the piece which must be as short but as
to find it, but really the keyword you should understandable as possible.
use, part of your title, the word YOU would
use to find something on this subject, the one One thing that helps with keywording for
thing people looking for the same thing you’re search engines with a WP blog is the “tag”
writing about will mostly likely be the same one listing for each and every entry on your blog.
you would use. So? Use it.
This is where you can narrow your direct-
Now earlier we mentioned easily improving line from search engine surfers to the blogpost
your SEO beyond WP’s search-engine-friendly in question by adding a few extra words your
construct with a few simple clicks. What this entry is about. So for example, since you can
involves is adding a plugin for SEO for WP put each post in a “category”, which are a
called YOAST. broader definition of the post (article, short
story, biographical, dumb neighbours, funny
Inside your WordPress dashboard you will cats), you can add a tag which sub-categorizes
find a section called “PlugIns” which offers you your post (just add “purple hats” to each of
a chance to shop, find and one-click install those categories to see what a tag can do).
YOAST.
Again though, as with “the” keyword, try to
You can do nothing to it once it’s installed, keep each category and tag to the one-word
or you can fill in some blanks and improve rule. Too much is always too much, so if you
YOAST’s ability to refine the search engine absolutely have to use more than one category
optimization of your blog. or tag, try not to make it more than two.
For example, YOAST will offer you a chance Finally, since you’re already using Google,
to enter a custom “meta description” of your have an account, whatever, try to use the
blog overall, which of course is basically a way Google Webmaster help, or as it has become
to describe what your site is about, using your named and known the “Seach Console”, which
main subject and keyword/s, without it ever will give you news and statistics on your blogs
being seen on the blog itself. traffic, keyword effectiveness, and much much
more (which, again, is an article or series of
Because this is the block of text and articles all its own, so if we don’t go into now we
description seen in the (especially Google) may not have to if you end up click-discovering
search engine results page listing for your blog. it yourself).

You can make it the same as your blog’s And don’t forget YOAST, if you’ve already
description, or you can “refine” it a bit, make it installed it, you can get some basic tracking
more specific to what you are writing all about data from that part of your WP dashboard as
throughout. well, and to begi with.

Now, you can get a meta-description for So Remember: SEO can be had without
your blog overall, but you can also click deeper SEOing... following the steps described here
into the YOAST plugin and see that such a can get you building a nice, sweet, search-
meta can also be added for each post, entry engine edible blog one. Word. At. A. Time.

PAYOUTMAGAZINE 51