Page 10 - Payout Magazine Online Volume 10.01

2019 started with a bang! MobiusPay was awarded the Payment
Services Company of the Year award in Los Angeles, which was
fantastic! We also grew our MobiusPay family. Jo Jordan joined the team.
Jo Jordan is an industry veteran (also known as Kiwigirl) and has helped
to broaden our horizons within our social media reach, print advertising,
communications, and overall marketing efforts.

MobiusPay has continued to grow and expand our service offering
to our clients. We launched our integration with Too Much Media and
their NATS tracking software for MobiusPay and our affiliate program
clientele. We have always had the ability to cascade to multiple
processors. We think it’s essential when accepting electronic payments;
and now with the NATS program integrating, we can service those clients
as well. Merchants who chose to trust and rely upon MobiusPay as their
processor have multiple options. We pride ourselves on understanding
that ease and flexibility is key in the online world.

Additionally, true to form, Visa threw the electronic payments
industry a curveball in the first quarter of 2019 by announcing the new
Visa Dispute and Fraud Monitoring updates. Effective October 1, 2019
gone are the days of 100 chargebacks (now called “disputes”) and 1.00
percent ratio in the same month to qualify a merchant for the fines to
start.

The new thresholds, much to the chagrin of the adult industry, are
now 100 or more disputes and 0.9 percent or higher ratio of dispute
count-to-sales ratio. This is fine (and possibly termination) territory.

For early warning, the new thresholds are 75 or more disputes and
a 0.65 percent or higher ratio of dispute count-to-sales count. There
are no fines associated with early warning, but the acquirer will typically
request a chargeback reduction plan and the merchant account will
come under intense scrutiny. The policy on how long a merchant can
remain in the early warning program varies from acquirer to acquirer,
but even the most lenient acquirer won’t let a merchant stay on their
portfolio once the merchant enters the third consecutive month of being
on the early warning program.

What does this mean for a business owner and MobiusPay? You’ll be
glad I asked this rhetorical question after you read the next segment!

MobiusPay is committed to solving problems before they arise. We
offer a near real-time notification service to our clients which affords the
business the opportunity to rectify a potentially disgruntled customer.
The way the system works is when a cardholder (customer) initiates
a dispute, or inquiry, with their issuing bank, an alert is sent to the
merchant and the merchant is given 72 hours (which includes holidays
and weekends) to respond to the dispute. In the adult industry, most
of our clients opt to issue a refund rather than try to reach out to the
cardholder to settle any dissatisfaction the cardholder may have. What
this system does is gives the merchant the opportunity to prevent a
chargeback before it happens by issuing that credit instead of waiting

10 PAYOUTMAGAZINE