Page 8 - vol-6-7

Placement of

Adsense Ads:

Location, Location,

Location

Once you have made the decision to use Google
Adsense, you need to consider where to place the ads
on your pages. Much like real estate, it is all about
location, location, location.

irst off, you will not make $500,000 maximizing clicks because it is in the
Fa year with Google Adsense if you natural fow of the text. Readers will
have one site with 30 pages and 30 inevitably read the text ads and click
people visiting it each day. The people anything they might be interested in.
offering eBooks and memberships This conclusion is also supported by the
to that end are full of…stuff. Google fact that people do not read the entire
Adsense is a program that produces article or page on a site. They usually
over time or if you have a lot of visitors only make it through 50 to 80 percent
or sites. Now that I have burst your because they fnd out what they want. If
bubble, let me offer some advice on you place ads at the bottom of the page,
ways to do well with Google Adsense. they are never going to see them.

The single most critical step to making The second biggest issue is the type
money with Adsense is the location of and color of the ads. First, try to stick
the ads. Most people put them down to text link ads whenever possible.
the right column or up at the top. This Nobody clicks banners because they are
approach is dead wrong because of worried about getting caught in popup
something known as ad blindness. Ad hell. As to color, some believe your ads
blindness occurs when you look at the should stand out while others believe
same format over and over. In the case they should blend in. Personally, I am
of the ‘Net, most people unconsciously with the blend in group. I try to make
flter out the ads on the top, right my ads blend into the overall color of
column, and bottom of a page. After the site and it seems to work fairly well.
looking at hundreds of sites and results
on search engines, they know those Adding Adsense to your site is simple,
listings are advertisements. You, my but should be done with some thought.
friend, must avoid ad blindness. Avoid the top, bottom and right column
of the pages. Try to place the java script
The best way to get past ad blindness in between paragraphs of text and
is to put the ads in unexpected places. experiment with different colors to see
In this case, you want to place them how it does. Ultimately, you will fnd
between the paragraphs of text on your a solution that returns solid click thru
site. Few sites do this, which is pretty rates and generates revenues month
surprising. This placement is perfect for after month, year after year.

8 PAYOUTMAGAZINE Sponsored by