Payout Magazine Digital Edition

Has the Surfer Gone the Way of the Dinosaur? - by Kath Blackwell

New studies show that the age of the “surfer” is a thing of the past, with 9 out of 10 of today’s Web users claiming to go online with a specific destination already in mind. A UK-based government program conducted the survey via, an Internet community service that conducts online surveys and measures ‘Net trends. The study also revealed that despite there being well over 75 million websites currently hosted on the World Wide Web, the average surfer only visits six sites on a regular basis – with top destinations visited including eBay, Amazon, Google and other popular sites.

Read more: Has the Surfer Gone the Way of the Dinosaur? - by Kath Blackwell

New Smarter Spiders - by Kath Blackwell

With every new technology comes a set of pros and cons. Recently, the folks at SPI Dynamics released a research analysis report that focused on covert crawlers, a new breed of spiders that are coming that would be able to surf and view the Web, just as humans do and can even complete all of their tasks undetected. The technology behind these secret spiders is so advanced that the crawlers will be able to click on links, run Flash files and view JavaScript and other elements just as we do. In fact, these super-smart bugs could act just like a browser and even keep a cache, downloading only necessary files as it navigates your website from page to page.

Read more: New Smarter Spiders - by Kath Blackwell

Analyzing the Value of Your Site's Traffic

Is your traffic targeted? Are you listed in the engines? What is your popularity score? What's your PR? Where are your visitors coming from? This article will provide you with simple tips on how you can easily analyze your own traffic without spending a bundle on a bunch of wares, services and programs - AND how you can maximize your current traffic while increasing your overall traffic at the same time.

Read more: Analyzing the Value of Your Site's Traffic

Site Assessment: Take a Look Before You Leap!

“If it ain’t broke, don’t fix it.” We’ve all heard that saying multiple times in our lives, but there’s no better situation to apply it to than web re-design. Too often web developers will leap into a design change for all the wrong reasons and will loose regular customers and bookmark visitors because of it. Re-designing simply for the sake of making a change is always the wrong reason. The best thing to do when you are considering a re-design or even a major format change to your website is to spend some time assessing your site, taking stock of what you’ve got and making a list of what you want to get out of the changes. Many times, once you look at the big picture, you will realize that your site only needs minor changes – if any.

Read more: Site Assessment: Take a Look Before You Leap!

Stay tuned and check in for coverage of all facets of industry ecommerce – whatever online verticals you are involved in we will be sharing information that will help you maximize both your efforts and revenues. We’ll be reviewing personalities, websites, software and providing plenty of how-to articles, along with global industry trends, data and analysis to stimulate ideas and get you thinking about creative ways to innovate as we all move forward.

For all our entrepreneurs, program owners, affiliate webmasters – readers working in every aspect of ecommerce – watch for insight, deals, events and opportunities you won’t see covered anywhere else. Market your products and services, promote your latest offers to our extraordinary readership – get current and forward thinking information you can use every day – really useful information combined with a little harmless diversion – get involved and move ahead.

Follow MikeB and PAYOUT Magazine around the world, hitting every significant industry event and, recording it for posterity as only MikeB can! Global distribution in print and digital issues – sponsor event coverage and engage in print and digital marketing with life well beyond the tradeshow – sponsor ad pages, photo galleries, site banners – see and be seen – PAYOUT Magazine readers are working in the industry – make sure they know who you are…