Sound like pure Sci-fi, something that couldn’t happen in the near future? Researchers say these spiders might be crawling your site very soon. The technology to make these theories into a possibility is available now and only a few “bugs” remain to be figured out in order to make it a reality. In fact, the research report that was released by SPI Dynamics proves just how possible it would be for these covert crawlers to be crawling the Web today.
The Pros… and the Cons
The technology for these covert crawlers was intensively researched and presented by one of the engineers at SPI Dynamics (www.spidynamics.com) as a way to ferret out problems and online theft such as click-fraud, check out site-load dynamics – even get a thorough peek at competitors’ sites. According to the report, covert crawling “has all the pros of regular automated crawling” such as exhaustive search and the ability to automatically save resources to be used later for analysis. Certain tricks are employed, however, to make it look as if it multiple users from various IPs were browsing the website instead of a spider.
That’s a fairly awesome concept when you think about all of the positive applications of a technology that can surf unnoticed and scan every single page on a site. Imagine the possibilities! The technology developed by SPI Dynamics is not intended to attack a site – it was created to help developers get the most out of their Web projects. However, because of its techniques and its virtual invisibility on hosting logs and statistics, it could be used to locate the best possible group of pages to attack, store the information and later be used to launch attacks. SPI Dynamics warns the development community that this technology can and will be used for ulterior motives in the near future.
Other negative affects of this technology could affect those who work heavily in the search engine optimization fields. Because today’s Web crawlers view sites differently than human beings, the tricks and methods used by SEOs are designed to work in a way that those crawlers will appreciate most in order to earn the highest ranked listings. However, a site that is crawled with one of these super spiders in the future would have to have a different game plan, and would likely have to tweak their entire approach.
Other developers that would be affected are those who create crawler-only content in order to boost search engine rankings. While this is a con to those folks, it would actually become a benefit to honest developers who would do well being ranked upon their site’s true content and data that may have previously had poor rankings in competition with these SE-cheaters.
What to Do Today
Web developers need to take notice of the impending days of the covert crawler. Action needs to be taken to avoid potential attacks due to the recognizance work that can and will be done by competitors and hackers alike. Action needs to be taken to avoid loss of search engine ranking due to tricks and cheats currently enacted within your web project’s structure.
- Evaluate your site’s security. If you haven’t had your site professionally checked by an expert to locate potential vulnerabilities and ways that hackers could attack your site, this should be priority number one. Your server set-up, site structure, firewalls – everything needs to be analyzed and evaluated in order to ensure that even with a covert crawler, your competition or potential hackers would be unable to excise any damage. Remember – because these spiders can crawl your entire site undetected, you will not be able to rely upon your logs for a warning against potential doom.
- Consider adding more security – or even changing hosts. After you’ve analyzed your set-up, you should definitely consider adding additional security measures to your site structure or should consider changing hosts if the analyst determines that you are at-risk due to set-up or security on the host level. Always choose your hosting company based upon reputation, reliability and ability by the site’s support staff to meet all of your hosting needs. Choosing a host based solely upon price is a disaster in the making.
- Re-evaluate your current SEO set-up. Make sure that your site’s ranking does not depend solely upon crawler-tricks and cheats. View your site via a browser and take a look at how your site measures up from a human’s point of view to ensure that your site’s value and ranking would not be diminished by the change from a drone crawler to a super smart spider in the future. If you are using crawler-only content, you will want to re-think your strategy and make sure that you have the true site content to support your target keywords.
Preparing for the spiders of tomorrow today will help eliminate potential problems, loss of income and downtime of your site in the future. These covert crawlers are definitely coming – it’s only a question of when.
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