Some sites are built to attract a high volume of quick traffic resulting in quick sign-ups and sales... other sites are built for the long run - to attract regular visitors, multiple purchases over time and site-recommended programs, products and services. What kind of webmaster are you?
One day it happened. Somebody took a chance. Do you remember where you saw your first odd sized banner? The first time I ever saw a non-standard issue banner on a webmaster-based site was on an anime link trade site back in late ’99. At first I thought somebody screwed up, some new webmaster had just done it wrong. Well, he’d actually done something quite right. The odd-sized banner caught the attention of the surfers like nothing else had in a long time.
There comes a point in every business when you realize… it’s time to get HELP! A lot of web-based businesses start out in-house, I mean REALLY in your house. But after awhile, most businesses grow to a point where they have to hire some outside help in order to maintain what you’ve built so far, while taking your business to the next level of success. Unfortunately we can’t do it all by ourselves, and for the obsessive perfectionist work-a-holic in all of us hiring staff can be a scary concept.
New studies show that the age of the “surfer” is a thing of the past, with 9 out of 10 of today’s Web users claiming to go online with a specific destination already in mind. A UK-based government program conducted the survey via Tickbox.net, an Internet community service that conducts online surveys and measures ‘Net trends. The study also revealed that despite there being well over 75 million websites currently hosted on the World Wide Web, the average surfer only visits six sites on a regular basis – with top destinations visited including eBay, Amazon, Google and other popular sites.
- New Smarter Spiders - by Kath Blackwell
- Analyzing the Value of Your Site's Traffic
- Site Assessment: Take a Look Before You Leap!
- The "On Demand" Mentality - by Chris Sellers
- Increasing Sales 101: Making Your Site Seasonal
- Diversify and Dabble in the Mainstream
- How to Catch a Surfer - by Kath Blackwell
- Fixing a "Broken" Team
- XXX Wasteland Exclusive Interview: Bree Olson
- 10 Things You Can Do to Improve Your Affiliate Program
Stay tuned and check in for coverage of all facets of industry ecommerce – whatever online verticals you are involved in we will be sharing information that will help you maximize both your efforts and revenues. We’ll be reviewing personalities, websites, software and providing plenty of how-to articles, along with global industry trends, data and analysis to stimulate ideas and get you thinking about creative ways to innovate as we all move forward.
For all our entrepreneurs, program owners, affiliate webmasters – readers working in every aspect of ecommerce – watch for insight, deals, events and opportunities you won’t see covered anywhere else. Market your products and services, promote your latest offers to our extraordinary readership – get current and forward thinking information you can use every day – really useful information combined with a little harmless diversion – get involved and move ahead.
Follow MikeB and PAYOUT Magazine around the world, hitting every significant industry event and, recording it for posterity as only MikeB can! Global distribution in print and digital issues – sponsor event coverage and engage in print and digital marketing with life well beyond the tradeshow – sponsor ad pages, photo galleries, site banners – see and be seen – PAYOUT Magazine readers are working in the industry – make sure they know who you are…